What is SEO?
SEO is an acrynim for Search Engine Optimization and is the process of increasing your webpage's organic listing in search engines.
SEO is the fourth stage in our Online Marketing Roadmap. The first three stages are Logo / Branding, website hosting, website design and then SEO.
SEO is different from Google Adwords (a PPC campagin) because it allows your business to recieve all of the traffic for a keyword during the month instead of stopping your listing when your budget runs out. This is huge!
Our purpose is to help your business identify how your customers search online and then to craft a SEO strategy for how to rank your site on the first page.
Watch the video for a quick intro on SEO.
Keyword competition:
Not all keyword phrases are the same.
Some keywords, like Fort Collins Roofing or Fort Collins Lawyers, are extremely competitive with dozens of businesses competing for the first page of Google.
Plus these keywords have extremely high Pay-Per-Click costs. For example, the keyword phrase "personal injury lawyer fort collins" has a Pay-Per-Click cost of $225!!!
Compare this to the keyword phrase "Party Supplies Fort Collins" which there is only one store specifically for party supplies (Party City) and literally no competition.
Meaning that it would take more time to get your website to the first page of Google in competitive niche's compared to un-competitive industries.
How competitive is your industry? Give us a call to find out! (970) 639-0777
When searching for a local Fort Collins SEO company, you will want a company that will help your business in all aspects. As mentioned in the SEO video above, keywords and backlinks are huge for your website. But for a business who works locally, it's imparative to also work on local SEO.
What is Local SEO? Local SEO is the process of listing your business name, address and phone number throughout local websites throughout your area. Google mentions this type of business listing as a citation. Another huge part of Local SEO is your Google reviews. (See image on left).
Local SEO offers huge benefits for local businesses. Think about it when you went traveling last. When you searched for a hotel, what did you do? You went to Google and did a search right? May over to Trip Advisor? Then you checked out the reviews for the business and it's location in proximity to all the events that you will be doing.
Our job is multi-fold, to help your business put a plan in place to get Google reviews and to list your business throughout local sites with the correct business name, address and phone number everywhere. Inconsistent NAP can hurt your business.
Not sure where to start? We can help. Give us a call to touch base.
